Big Data: Are We Improving with Better Data?

We sent men to the moon in 1969 on a tiny fraction of the data that’s in the average laptop. The amount of digital data in the universe is growing at an exponential rate, doubling every two years, and changing how we live in the world. Big data has almost limitless potential. Already, big data is doing everything from decoding DNA strands to predicting disease patterns, to suggesting what movies we might want to watch online.

There is a range of data that provides the raw information about business processes. Data, for example, might illustrate how a process is running, include accounting information, technical process data and customer information. This performance data can be entered into spreadsheets; although this data might help to provide a better understanding of the business, it does not always contribute to making business decisions.

Harnessing the Power of Big Data

This innovative TED Talk is delivered by Kenneth Cukier. Cukier is the Data Editor of The Economist. From 2007 to 2012 he was the Tokyo correspondent, and before that, the paper’s technology correspondent in London, where his work focused on innovation, intellectual property and internet governance. Kenneth is also the co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think with Viktor Mayer-Schönberger in 2013, which was a New York Times bestseller and translated into 16 languages.

Learn more about the power of data in this TED Talk:

How is your organization planning or currently using big data to make decisions? Add your comments below…