Akio Toyoda the CEO and President of Toyota Motor Corporation dumps a bucket of ice water on his head to support and bring more awareness to Amyotrophic Lateral Sclerosis (ALS), or more commonly known as Loou Gehrig’s Disease.
Watch the video below. He challenges executives at Nissan and respectfully bows after he dumps water on himself.
But, I have to wonder: why didn’t he standardize the ice bucket challenge and provide a visual management board in doing so?
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