Key Performance Indicators (KPIs) can shape strategy and fact-based decision making inside businesses, only if those inside the organization act on them. It doesn’t matter how brilliantly you’ve aligned your KPIs to your strategy, or even how brilliantly you have captured and presented the relevant KPIs, if they aren’t used as they were intended. If you aren’t using your KPIs to inform your decisions and drive performance, then you are wasting your time and effort.
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