Making Maserati: A Factory Tour

We absolutely love cars! From American brands to global legends like Maserati, our love for the car transcends all boundaries. There is something about the fit, finish and performance of an automobile. Nothing compares to walking around a new car and taking in this marvel of manufacturing expertise. Letting your fingers trace the sleek lines of the design and taking in the visual beauty of the final product. Then, opening the door and catching the wonderful fragrance of new car smell, and feeling the seat take you in when you settle down behind the wheel. It truly is an American passion … the love of an automobile.

The true fascination is not just what energizes the senses, but the science and methodology behind manufacturing a passion.

Building a Maserati

Maserati is an Italian luxury vehicle manufacturer established on December 1, 1914, in Bologna. The brand’s tagline is “Luxury, sports and style cast in exclusive cars,” and the brand’s mission statement is to “Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power.” The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio. The company began making race cars with 4, 6, 8 and 16 cylinders.

The video is an excellent description of the process involved in manufacturing high-end luxury vehicles, in a modern mass production environment, without losing the exacting standards demanded by the customer. Maserati has incorporated numerous quality processes into their production line, to include the partnership with Siemens. Continuous quality improvement strategies are clearly evident in the Maserati business model.