The Toyota Production System makes effective use of visual cues to mark location in time and space, boundaries, and to answer the question “How am I doing” in a production setting. Visual Cues are a simple but effective mechanism. Visual Cues are incredibly elegant and simple.
The assumption — and, what empirical evidence supports — is that we react automatically to objects and spaces that we encounter. The picture below is taken from the book Thoughtless Acts?: Observations on Intuitive Design — a highly recommended book:
Was the yellow line designed to encourage travelers to walk on its path? Was this an unintended consequence? In either case, we learn something substantial from the picture: people react to and adjust to their surroundings.
What types of visual cues cause you to react? What types of visual cues could you design that encourage the desired reaction from your audience?
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